Strategy, networking and a bit of mountain air; how we built the 2026 level up retreat
AUTHOR | Sara Loretta
PUBLISHED | October 2026
LEVEL UP RETREAT at a glance
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Our work included: experience design, agenda development, travel booking & coordination, attendee communications, swag, and onsite food preparation and production.
Year hosted
2026
Location
Fort Collins
Colorado, USA
25
Attendees
2
Sponsors
x
x
Program Design
x
The Food
Most onsite events have unforgettable, safe food. For Sponsor Games, we used food as the connective tissue for having great conversation, through local culture and memorable places in San Antonio.
Onsite Menu (2025):
Breakfast: Mexican pastries
Lunch day 1: street tacos, salad, rice & beans
Lunch day 2: pulled pork sandwiches, mac & cheese, cheviche, salad
Afternoon snacks: fresh churros and paletas
Welcome Party (2025) - 1Watson
VIP Dinner (2025) - Ambler Texas Kitchen + Cocktails
1st Attendee Dinner (2026) - La Margarita Mexican Restaurant + Oyster Bar
2nd Attendee Dinner (2026) - Hard Rock Cafe & Riverwalk Cruise (see below)
Attendee Swag
Each year of Sponsor Games, we create a limited edition swag item for attendees to take home as a keepsake. In 2025, it was a “no perpetuity” hat. In 2026, it was the coveted money gun & fake money, so when a creator lands a brand deal they can celebrate the W.
In 2026, we also created a booster bag to help attendees get through the day. This includes items like cord ties, Advil, UNREAL chocolate, single-use mouthwash, gum, a Lulu branded portable charger, and a special $100 bill with Justin’s face printed on it.
Every attendee also receives a copy of Justin’s book, Sponsor Magnet.