Turning Magic into Momentum at Molly Donlan’s Witchy Team Retreat
AUTHOR | Sara Loretta
PUBLISHED | October 2025
Molly’s retreat at a glance
lol
Dates
Oct
2025
Location
The Lincoln hotel
Biddeford, Maine
8
Attendees
6
Sponsors
1st in-person team meeting
Program Design
We designed the agenda around one idea: hands-on learning.Over two days, attendees participate in eight “games”, focused on each step of Justin’s Sponsorship Wheel model like pitching, negotiation, production, and feedback. Attendees were grouped into teams based on content they make and the platform they are on. This dynamic helped creators learn from one another and share own experiences in the sponsorship realm.
To lean even further into hands-on learning, we had attendees create content onsite and receive feedback in real-time from Justin’s coaching team and the Pitch Tank judges.
In 2026, we took things even further, and surprised attendees with the ability to win a $2500 brand deal before they left Sponsor Games. Five creators took home deals from brands like Lulu and KIT.
The Sponsor games sponsors
Sponsor Games has been made possible by partners who supported the experience through sponsorships and in-kind contributions.
Lulu, Paperform, KIT, SHURE, Level Up Creators, Lineage Provisions, Hard Rock Cafe San Antonio, Blobs Candy, Topo Chico, Senja, Linus Tech Tips (LTT Store), and Bitdefender
Attendee goodie bags
Each year of Sponsor Games, we create a limited edition swag item for attendees to take home as a keepsake. In 2025, it was a “no perpetuity” hat. In 2026, it was the coveted money gun & fake money, so when a creator lands a brand deal they can celebrate the W.
In 2026, we also created a booster bag to help attendees get through the day. This includes items like cord ties, Advil, UNREAL chocolate, single-use mouthwash, gum, a Lulu branded portable charger, and a special $100 bill with Justin’s face printed on it.
Every attendee also receives a copy of Justin’s book, Sponsor Magnet.
