An STL photographer took control of their workflows and saved $300+ a month.

Case Studies

May 5

Published: May 2023

All of Jessa’s processes were entirely manual workflows built based on Honeybook’s software, rather than for her own business model.

During our strategy session, we addressed everything including her current processes & time commitments, tech budget, and how we could align them to her business goals. Within Jessa’s old workflow, we found that she spent approximately 23 hours on every client project from start to finish.

Only 10 of those hours were spent on creative deliverables — everything else was admin which is not what a creative business is supposed to be focused on.

The Solution

In order to give Jessa more creative time back, we took several extreme measures to overhaul her workflow, including removing Honeybook, adding Cal.com & Kitchen.co, and lastly creating a single offer deck for potential clients.

Scheduling: Every offer now has a calendar in cal.com for availability to book a photoshoot and collect a nonrefundable deposit. We also set up multiple email templates & triggers to auto-send reminders and other info. This saved Jessa 5-7 hrs per client.

Project Management: kitchen.co is a streamlined tool for communication that doesn’t make the client have to log in or take extra steps outside their inbox. This reduced Jessa’s overhead by $600/yr.